INTET MINDRE

A can-do collective founded by Mikkel Bechshøft and Jesper Strebøl. We draw up strategies, create ideas, run projects and bring people together to solve communication, marketing and branding challenges.


We bring brands to life with clever brand strategies. We even built our own international lifestyle brand. Take a look at Pond Copenhagen, the trailblazers of the speedo movement.


We develop highly innovative campaigns. Like when Jesper convinced Jørgen Leth to spend 1,5 hours reading in DI's course catalogue to promote DI's new digital development universe.


We also do more content driven marketing campaigns. For example, Jesper created the YouTube series WTF Science Club to boost interest for Videnskabsklubben and break the gender-biased education choices in STEM.



Another great example is this recruitment campaign we did for Copenhagen Business School while working at Advice. We had two years to sell 100 spots on the new Master of Business Development. We did it in a year.


We create public events and experiences all the way from idea to execution. This summer, Mikkel played an important part in bringing together more than 30.000 guests for the Tour de France Grand Départ FestiVélo.


We draw up communication plans to move opinions, launch and sell products. Back in 2017 while working at Advice, Mikkel led the agency team that launched the new Tirpitz Museum, resulting in a record breaking 300.000 visitors in the first year. 


We launch political ideas and stir up political conversation. The diversity agenda has a special place in our hearts, and Jesper has done quite a few projects with DI such as introducing their Gender Diversity Pledge, creating Kvinder in consulting and promoting Women on Board.

jesper@intetmindre.dk / tlf. 2916 4077
mikkel@intetmindre.dk / tlf. 6060 4473

CVR 41908173

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